Eyeshadow
Eyeshadow projects focus on creating a wide range of eye makeup products that enhance and define the eyes. These initiatives emphasize diverse formulas, including powder, cream, and liquid options, catering to various finishes like matte, shimmer, and metallic. Brands aim to develop highly pigmented palettes that offer rich color payoff and blendability. Many eyeshadow projects also prioritize inclusivity, featuring shades that suit different skin tones and styles. Sustainability is a growing concern, with efforts to use eco-friendly packaging and cruelty-free ingredients. Overall, the goal is to empower individuals to express their creativity and personal style through captivating eye looks.